“[Parshat] Nitzavim… [is] always read during the end of Elul before Rosh Hashanah. Since the mitzvah of teshuva with all its benefits appear toward the end of the Torah that we read at the end of the year, then teshuva qualifies as the ‘end of the season sale’; now, teshuva is a bargain. For a small investment, one gets great rewards. But don’t tarry, because once the New Year Day of Judgment arrives, the price of teshuva goes way up. Now’s the time to invest in teshuva; with teshuva, we’ll all merit our personal and national redemption, speedily and in our days, amen.”
Trugman, Rabbi Avraham Arieh