” [A] lesson from Parshat Re’eh’s opening verse can be understood if it’s read slightly differently. The word ‘I’ (anochi) represents the ego. The verse could be read homiletically as saying, ‘See, the ego that I placed within you today, can be used as a blessing or a curse.’
This interpretation by the Ba’al Shem Tov implies that the ego stands between a person and G?d. When left unchecked, the ego can come between one’s relationships with G?d and others. In this sense, the ego can be a curse. When contained and channeled appropriately, however, the ego can be a tool to assist one to actualize goals. When utilized for good, the ego becomes a blessing.”
The human ego is attracted simultaneously by the Nefesh HaChiyunit – the Vital Soul – which controls the bodily functions, needs, desires, passions instincts, and the Nefesh HaElokit – the Godly Soul – which seeks to fulfill the commandments of HKBH. The ultimate aim is to train the Vital Soul according to the parameters of the Godly Soul.